B2C(Other Events)
MediFest
| Date | Time | Content | Participant | ||
|---|---|---|---|---|---|
| 6/1 (Thu) |
16:00 ~ 16:20 |
Official Events | Moderator | PARK, CHUN IL <Professor, Sookmyung Women’s University> | |
| Keynote speech | Lee Dong Uk <Senior Advisor, SHIN&KIM LLC> | ||||
| 16:20 ~ 16:50 |
Session 1 | Development direction of Medical drama in OTT era | Presentation | Chang, Jeong Heon <Associate Professor, CHA University> | |
| Discussion | LEE HYUNMEE <MD, Wooriwomen Hospial> Shim Miseon <Professor, Soonchunhyang University> Bum Soo Chon <Professor, Hanyang University> |
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| 16:50 ~ 17:20 |
Session 2 | A study on the production process of Medical drama: Focusing on the consultation between medical team and director | Presentation | LEE YONG SUK <Chief Creative Officer, MONGJAKSO> | |
| Discussion | Choi Jae wook <Professor, Korea University> KIM YEONGSEOP <CEO, TIGERSTUDIO,CO.,LTD> Jae Woong Shim <Professor, Sookmyung Women’s University> |
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| 17:20 ~ 18:00 |
Session 3 | The entertainment and social function of medical drama: Focusing on an organ donation example | Presentation | Seungjo Lee <Professor, Chung-Ang University> | |
| Discussion | Byungyool Jun <Dean of Graduate School, Health Industry, CHA University of Medicine> Sun Joo-sung <Vice Editor-in-chief, The Medical> Noh, Kwang Woo <Professor, Kyungsung University> |
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• 16:00 – 16:20 Official Events
Moderator
|
PARK, CHUN IL
Sookmyung Women’s Univ. School of Communication & Media Professor |
Keynote speech
|
Lee Dong Uk
SHIN&KIM LLC Senior Advisor |
• [Session #1] 16:20 - 16:50 Development direction of Medical drama in OTT era
Presentation
|
Chang, Jeong Heon
CHA University Associate Professor |
| Content | Topic of the Lecture : Developmental direction of medical dramas in the OTT era
Main Points of the Lecture : The spread of global OTT as a content distribution channel has grown the scope of the simultaneous open market from one country to an international scale. OTT is providing a possibility to overcome the limitations of drama ratings that have fallen due to the increase in media. Medical dramas dealing with universal human values have the potential to grow into a drama genre that can be popular around the world. It is necessary to develop medical dramas by expanding themes that meet the latest medical trends, breaking away from the medical specialism of the past. I propose to develop a system in which the medical community and content production companies can closely cooperate in various aspects, such as material discovery, scenario writing, and verification of the production process. |
Discussion
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| LEE HYUNMEE
Wooriwomen Hospital Medical Doctor |
Shim Miseon
Dept. of Media Communication, Soonchunhyang University Professor |
Bum Soo Chon
Department of Media & Social Informatics, Hanyang University Professor |
• [Session #2] 16:50 - 17:20 A study on the production process of Medical drama: Focusing on the consultation between medical team and director
Presentation
|
LEE YONG SUK
MONGJAKSO Chief Creative Officer |
| Content | Topic of the Lecture : A study on the production process of Medical drama: Focusing on the consultation between medical team and director
Main Points of the Lecture : From the producer’s perspective, we observe the production process of medical dramas microscopically. Also we examine the unique storytelling method of the drama that has been regulated by the production practices of medical dramas and resulting limitations. In particular, we look at the case of conflict and compromise between dramatic permission and the reality of medical information during the collaboration between the director and the advisory medical staff. Through this, we will find the trend and development direction of Korean medical drama in the OTT era. |
Discussion
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| Choi Jae wook
Korea University Professor |
KIM YEONGSEOP
TIGERSTUDIO,CO.,LTD CEO |
Jae Woong Shim
Sookmyung Women’s University Professor |
• [Session #3] 17:20 - 18:00 The entertainment and social function of medical drama: Focusing on an organ donation example
Presentation
|
Seungjo Lee
Chung-Ang University Professor |
| Content | Topic of the Lecture : The entertainment and social function of medical drama: Focusing on an organ donation example
Main Points of the Lecture : Although medical dramas are categorized as entertainment, they can have a pro-social function in that they deal with human life. Discuss the potential for medical dramas to make a social contribution through presenting an example of bringing up positive awareness about organ donation. |
Discussion
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| Byungyool Jun
CHA University School of Medicine Dean of Graduate School, Health Industry |
Sun Joo-sung
The Medical Vice Editor-in-chief |
Noh, Kwang Woo
Kyungsung University Professor of Academic Research |
How to Register and Contact Information
- Where to Register: Only people who register for BCM Market are available
- Contact Information: T. 070-5154-9938 E. psyfy@foryoucom.com
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