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BCM Conference

DAY 1
DAY 2
DAY 3

Day 1 (Wednesday, June 8, 2022)

[Session #1] 11:00 - 15:30 Global Business Presentation and Format Screening

11:00 – 11:30	iQIYI	CJ ENM ㈜씨제이이엔엠 포맷스크리닝	SBS콘텐츠허브 ‘오늘의 웹툰’ 포맷스크리닝	(주)와이낫미디어 포맷스크리닝	KBS 미디어 포맷스크리닝 (드라마․예능)
11:00 – 11:30	겅샤우화 iQIYI 시니어부사장	원정우 CJ ENM PD 민다현 CJ ENM 팀장	노기석 ㈜SBS콘텐츠허브 과장	장우경 ㈜와이낫미디어 본부장	김은솔 드라마/KBS미디어 사원 이유진 예능/KBS미디어 사원

11:00 - 11:30 Global Business Presentation [iQIYI] VOD

	Xiaohua GENG iQIYI Senior Vice President

11:40 - 12:10 Format Screening [SBS Contents Hub] VOD

	Kiseok Noh SBS Contents Hub Manager
Drama Description	Title : Today's Webtoon

13:30 - 14:00 Format Screening [WHYNOT Media] VOD

	Nelly Chang WHYNOT Media Head of Global Division
Drama Description	Title : User Not Found

14:10 - 14:50 Format Screening [CJ ENM] VOD

	Won JungWoo CJ ENM Producer
	Diane Min CJ ENM Head of Format Sales
Description	Title : My Boyfriend is Better

15:00~15:30 Format Screening [KBS Media(Drama․Entertainment)] VOD

	Sol Kim KBS Media Sales Manager
	Yoojin Lee KBS Media Sales Manager
Description	[Drama] Title : My Fair Lady	[Drama] Title : The Ghost Detective
Description	[Entertainment] Title : Stars’ Top Recipe at Fun-staurant	[Entertainment] Title : The Return of Superman

[Session #2] 15:40 – 16:20 Creating content that leads the climate change policy VOD

	Hyeonza Hong ITV Studios / Green Goals Singapore Senior Vice President for Asia / Director Green Goals Singapore Senior Vice President for Asia, ITV Studios Global Distribution Director, Green Goals Pte Ltd (Singapore) Certified Corporate Coach / Climate Change Coach (Former) Regional Director for Associated Press, APAC (Former) International News Dept, KBS
Content	Leading the climate change is an opportunity for growth. Through this session, we will discuss and explore how to lead climate change in the context of content creation/production by taking the case examples of ALBERT, the environment and sustainability authority of UK’s film and TV industry.

[Session #3] 16:30 – 18:00 Discussion to Celebrate the 30th Anniversary to Korea and China Forging Diplomatic Ties VOD

Part 1. How Collaboration in Dramas Between Korea and China Has Begun and Evolved

Part 2. New Possibilities in Cooperation and Cultural Exchanges Between Korea and China through Dramas

Congratulatory Speech	Moderator

Xiaogang You China Television Drama Production Industry Association President	Zairong Li Northeast Normal University Professor	Runsheng Ma China Radio, Film & Television Programs Exchanging Center Former CEO	CHO JAE-GU China-Korea Media Research Institute Chairman


Xiaohua GENG iQIYI Senior Vice President	Je-hyun Ahn SAMHWA NETWORKS CO., LTD. CEO	ANTHONY KIM WEMAD CMO	Yicong Bai LINGHE Media CEO China Television Drama Production Industry Association Youth Working Committee Director	Xiaopei Yang XIXI Pictures CEO China Television Drama Production Industry Association Youth Working Committee Deputy Director

Contact Information

T. 051-717-2643 E. hsjfy@foryoucom.com Contact us by email

Day 2 (Thursday, June 9, 2022)

[Session #4] 10:30 – 12:30 Toward diversity, equality and sustainability in streaming: Translating British media in Korea and Korean media in the UK 1

	Jonathan Evans University of Glasgow Professor Dr Jonathan EVANS is Senior Lecturer in Translation Studies at the University of Glasgow, Scotland, UK. He is the author of The Many Voices of Lydia Davis (2016) and the co-editor of The Routledge Handbook of Translation and Politics. He is the deputy editor of the Journal of Specialised Translation.
Content VOD	Topic of the Lecture : Translating media internationally Main Points of the Lecture : The session will report on work linked to an ongoing research project ‘Toward diversity, equality and sustainability in streaming’, exploring areas such as translation and streaming, the ways in which fans affect the reception of media content, and how media content is framed for international consumption.

Jonathan Evans
University of Glasgow
Professor

Dr Jonathan EVANS is Senior Lecturer in Translation Studies at the University of Glasgow, Scotland, UK. He is the author of The Many Voices of Lydia Davis (2016) and the co-editor of The Routledge Handbook of Translation and Politics. He is the deputy editor of the Journal of Specialised Translation.

Content
VOD

Topic of the Lecture : Translating media internationally

Main Points of the Lecture : The session will report on work linked to an ongoing research project ‘Toward diversity, equality and sustainability in streaming’, exploring areas such as translation and streaming, the ways in which fans affect the reception of media content, and how media content is framed for international consumption.

	Kyung Hye KIM Shanghai International Studies University Associate Professor - Associate Professor, Institute of Corpus Studies and Applications, Shanghai International Studies University, China - Deputy Director (2020-) and co-founder (2017-), Baker Centre for Translation & Intercultural Studies, Shanghai International Studies University - Conference Committee Chair, International Association for Translation & Intercultural Studies - International Cooperation Vice-chair, Korean Association for Translation Studies - Research member, ESRC-funded UK-South Korea Connections Grants
Content VOD	Topic of the Lecture : Multiplicity of voices for the sustainable media culture: the power of the non－author－sanctioned reviews for multilingual cinema Main Points of the Lecture : This study examines the power of lay audiences’ reviews of multilingual films, which not only foster a mutual cultural understanding that may not be encouraged solely through subtitling, but that also risk misinterpretation. Revisiting and expanding Gérard Genette’s concept of paratext that was initially applied to a written text genre to the film genre, this study critiques Genette’s initial view on ‘epitext’ – reviews in particular, and shows the power of the ‘unauthorised’ audience reviews in appreciating culture, which Genette dismissed. Using examples taken from various multilingual films, this study argues that the ‘unauthorised’ film reviews wield considerable power in fostering mutual cultural understanding and result in multiple active and dynamic dialogues and knowledge exchanges among audiences around the globe.

Kyung Hye KIM
Shanghai International Studies University
Associate Professor

- Associate Professor, Institute of Corpus Studies and Applications, Shanghai International Studies University, China
- Deputy Director (2020-) and co-founder (2017-), Baker Centre for Translation & Intercultural Studies, Shanghai International Studies University
- Conference Committee Chair, International Association for Translation & Intercultural Studies
- International Cooperation Vice-chair, Korean Association for Translation Studies
- Research member, ESRC-funded UK-South Korea Connections Grants

Content
VOD

Topic of the Lecture : Multiplicity of voices for the sustainable media culture: the power of the non－author－sanctioned reviews for multilingual cinema

Main Points of the Lecture : This study examines the power of lay audiences’ reviews of multilingual films, which not only foster a mutual cultural understanding that may not be encouraged solely through subtitling, but that also risk misinterpretation. Revisiting and expanding Gérard Genette’s concept of paratext that was initially applied to a written text genre to the film genre, this study critiques Genette’s initial view on ‘epitext’ – reviews in particular, and shows the power of the ‘unauthorised’ audience reviews in appreciating culture, which Genette dismissed. Using examples taken from various multilingual films, this study argues that the ‘unauthorised’ film reviews wield considerable power in fostering mutual cultural understanding and result in multiple active and dynamic dialogues and knowledge exchanges among audiences around the globe.

	Jinsil Choi Keimyung University Assistant Professor 2014.09- Assistant Professor, Keimyung University, Korea 2022.03- Deputy Editor, the Korean Association for Translation Studies 2019.11- Editorial Board Member, Journal of Specialised Translation, 2011.09-12 Visiting Scholar, University of Manchester, UK 2011.03-2012.02 Post-doctoral fellow, Centre for Humanities, Pusan National University, Korea
Content VOD	Topic of the Lecture : Paratextual formation and reception : the case of BBC drama, Killing Eve Main Points of the Lecture : With an unprecedented change of media landscape and an exponential growth of streaming channels, film paratexts have received more attention recently from Translation Studies, as in Translation Studies’ 2023 special issue. Drawing on the concept of Genette’s (1997) paratext, originally applied to a book, this study explores paratextual formation and reception, with the case of BBC drama, Killing Eve, promoted and distributed by Watcha in Korea.

Jinsil Choi
Keimyung University
Assistant Professor

2014.09- Assistant Professor, Keimyung University, Korea
2022.03- Deputy Editor, the Korean Association for Translation Studies
2019.11- Editorial Board Member, Journal of Specialised Translation,
2011.09-12 Visiting Scholar, University of Manchester, UK
2011.03-2012.02 Post-doctoral fellow, Centre for Humanities, Pusan National University, Korea

Content
VOD

Topic of the Lecture : Paratextual formation and reception : the case of BBC drama, Killing Eve

Main Points of the Lecture : With an unprecedented change of media landscape and an exponential growth of streaming channels, film paratexts have received more attention recently from Translation Studies, as in Translation Studies’ 2023 special issue. Drawing on the concept of Genette’s (1997) paratext, originally applied to a book, this study explores paratextual formation and reception, with the case of BBC drama, Killing Eve, promoted and distributed by Watcha in Korea.

	Darcy Paquet Translator Busan Asian Film School Visiting Professor Darcy Paquet is the founder of Koreanfilm.org and the author of New Korean Cinema: Breaking the Waves (2010). He has done subtitle translation for over 100 films including Parasite, The Handmaiden, and The Woman Who Ran. He currently teaches in the International Film Business Academy at the Busan Asian Film School.
Content VOD	Topic of the Lecture : Thoughts on recent controversies regarding subtitle translation on OTT platforms

[Session #5] 13:30 – 14:30 ‘The Era of Global Platforms, Global Projects – Pachinko, Stories on the Film Set’ VOD

	Sebastian Lee Entermedia Pictures CEO SBS City Hunter(2011) Producer Viki&Netflix Dramaworld Season1(2016) Executive Producer KBS SUITS (2018) ABC Network THE GOOD DOCTOR(2017-) Executive Producer Apple TV+ PACHINKO(2022) Co-Executive Producer

	David Kim Entermedia Content Co-Founder, Executive Producer Co-Founder - Entermedia Content & Entemedia Pictures Executive Producer - THE GOOD DOCTOR ABC Network Co-Executive Producer - PACHINKO Apple TV+

	LEE DAE HO Actor Drama 2022 AppleTV+ PACHINKO – Hoonie (Sunja’s Father) 2022 Drama Concrete Market 2021 Web Drama Capitalism Romance Film 2022 Sad Tropical 2021 Web Drama Capitalism Romance 2021 Decision to Leave 2020 The Point Men

LEE DAE HO
Actor

Drama
2022 AppleTV+ PACHINKO – Hoonie (Sunja’s Father)
2022 Drama Concrete Market
2021 Web Drama Capitalism Romance

Film
2022 Sad Tropical
2021 Web Drama Capitalism Romance
2021 Decision to Leave
2020 The Point Men

	Leo Joo Actor AppleTV+ <Pachinko> Byung Ho Song Film <Bom> Geun-soo 2020 The Best New Actor (The Seoul Theater Association)

	[Moderator] Lee, Sang-Ho Kyungsung Univ Professor He has 30+ years of experience in media under his belt Professor in Media Content of Kyungsung University Board Member of the Broadcasting Market Investigation Committee under Korea Communications Commission Board Member of Busan Content Market President of Degree Show Korea Committee Providing consulting services to media companies such as KTV, MBC, KT and so on. Professor Lee published 100+ academic studies about media innovation on international and local academic journals. He is the author and translator of 14 media-related books.

[Moderator]
Lee, Sang-Ho
Kyungsung Univ
Professor

He has 30+ years of experience in media under his belt
Professor in Media Content of Kyungsung University
Board Member of the Broadcasting Market Investigation Committee under Korea
Communications Commission
Board Member of Busan Content Market
President of Degree Show Korea Committee
Providing consulting services to media companies such as KTV, MBC, KT and so on.
Professor Lee published 100+ academic studies about media innovation on international and local academic journals. He is the author and translator of 14 media-related books.

[Session #6] 15:00 – 17:10 NFT Trends to Look Out and the Future of NFT

	Hyejin Park aSSIST Vice Head Professor @VC MBA Vice Head Professr, VC MBA, aSSIST Founder and CEO, Biyard Corp Advisor, Metaverse Contents Forum, Kocca Advisor, NFT council, Korean IP Office Advisor, Kakao ent, YG Plus, LG U+ etc
Content VOD	Topic of the Lecture : NFT 2.0: Popular industry trends to watch Main Points of the Lecture : NFT, as a tool to buy and sell digital assets and verify and validate their ownership, is now developing into various business models by combining AI, big data, and token economy. In this context, I would like to show need-to-know NFT trends and explore the overview of opportunities to consider.

	Lee lim bok secondbrainlab CEO Secondbrainlab, CEO Interactive Books, CEO Author of Metaverse - the future that has already begun Korea Banking Institute, Adjunct Professor
Content VOD	Topic of the Lecture : Four categories of NFTs and Collectible NFT

	BAE, WOON CHUL KONCA Director STARS GROUP CEO KOREA NFT CONTENT ASSOCIATION, Media Director Hanyang University, Adjunct Professor BlockchainUS, Director
Content VOD	Topic of the Lecture : NFT Value Evaluation and Minting Strategy Main Points of the Lecture : How to do an NFT value evaluation? There are 4 factors for NFT value evaluation. There are some kinds of NFT minting cases. Let’s find out the key success factors for NFT projects.

Making Suggestions for Development of the NFT Industry(Roundtable) VOD


Hyejin Park aSSIST Vice Head Professor @VC MBA	BAE, WOON CHUL KONCA Director	Lee lim bok secondbrainlab CEO	[Moderator] Lee, Sang-Ho Kyungsung Univ. Professor

[Session #7] 17:20 – 18:00 Trust in Metaverse VOD

	Lee Sangyoul DigitalTrust co, Ltd. CEO CEO , Digital Trust co, Ltd. & CSO , Korearental Corp. Partner of Consulting Service, KPMG Biz Strategy/New Biz/Digital/Operation Innovation consulting to CJ ENM, YES24, Loen Enter, Megabox, ST unitas, MiraeN, SK comm. SK Telecom, LG U+, Lotte Group, Hyundai Department Group, Shinsegae Group, etc .
Content	Topic of the Lecture : Trust in Metaverse Main Points of the Lecture : While living as a multi-avatar in the metaverse world, it presents a authentication direction between each other (Avatar vs. Avatar, Service, Space, Content) without violating privacy from others and service providers. Metabus service providers and content providers can provide higher-quality services through privacy authentication services.

Lee Sangyoul
DigitalTrust co, Ltd.
CEO

CEO , Digital Trust co, Ltd. & CSO , Korearental Corp.
Partner of Consulting Service, KPMG
Biz Strategy/New Biz/Digital/Operation Innovation consulting to CJ
ENM, YES24, Loen Enter, Megabox, ST unitas, MiraeN, SK comm.
SK Telecom, LG U+, Lotte Group, Hyundai Department Group,
Shinsegae Group, etc .

Content

Topic of the Lecture : Trust in Metaverse

Main Points of the Lecture : While living as a multi-avatar in the metaverse world, it presents a authentication direction between each other (Avatar vs. Avatar, Service, Space, Content) without violating privacy from others and service providers. Metabus service providers and content providers can provide higher-quality services through privacy authentication services.

Contact Information

T. 051-717-2643 E. hsjfy@foryoucom.com Contact us by email

Day 3 (Friday, June 10, 2022)

[Session #8] 10:30 – 12:30 Toward diversity, equality and sustainability in streaming: Translating British media in Korea and Korean media in the UK 2

	Chi-Yun Shin Sheffield Hallam University Principal Lecturer in Film Studies (equivalent to Associate Professor) Chi-Yun Shin is a Principal Lecturer in Film Studies at Sheffield Hallam University in the UK. She has co-edited New Korean Cinema (2005) – one of the first English-language publications on Korean Cinema – and East Asian Film Noir (2015). She has also widely published on East Asian cinema and Black British Diaspora films.
Content VOD	Topic of the Lecture : South Korean Film Distributions in the UK Main Points of the Lecture : Focusing on the (now defunct) Tartan's 'Asia Extreme' distribution label that established and raised the profile of South Korean cinema in the UK, the presentation traces the various ways in which Tartan curated its catalogue and provided the UK audiences with an accessible yet cutting-edge titles. It will also explore the label's impact and legacy including its reductionist rhetoric that set agenda in the reception of South Korean cinema in the UK.

Chi-Yun Shin
Sheffield Hallam University
Principal Lecturer in Film Studies (equivalent to Associate Professor)

Chi-Yun Shin is a Principal Lecturer in Film Studies at Sheffield Hallam University in the UK. She has co-edited New Korean Cinema (2005) – one of the first English-language publications on Korean Cinema – and East Asian Film Noir (2015). She has also widely published on East Asian cinema and Black British Diaspora films.

Content
VOD

Topic of the Lecture : South Korean Film Distributions in the UK

Main Points of the Lecture : Focusing on the (now defunct) Tartan's 'Asia Extreme' distribution label that established and raised the profile of South Korean cinema in the UK, the presentation traces the various ways in which Tartan curated its catalogue and provided the UK audiences with an accessible yet cutting-edge titles. It will also explore the label's impact and legacy including its reductionist rhetoric that set agenda in the reception of South Korean cinema in the UK.

	Ji-Hae Kang Ajou University Professor - Professor of Translation Studies, Ajou University - Director, Ajou Center for Translation and Interpreting Studies (ACTIS) - Vice President, Korean Association of Translation Studies (KATS) - Co-editor of Translating and Interpreting in Korean Contexts (2019, Routledge, with Judy Wakabayashi), Guest-editor of Translation in Institutions (2014, Special Issue of Perspectives: Studies in Translation Theory and Practice)
Content VOD	Topic of the Lecture : Translation and the Global Distribution of Content: Focusing on Streaming Platforms Main Points of the Lecture : This presentation examines the ways in which audiovisual translation in the context of streaming services is impacting the reception and distribution of content in the global media landscape.

Ji-Hae Kang
Ajou University
Professor

- Professor of Translation Studies, Ajou University
- Director, Ajou Center for Translation and Interpreting Studies (ACTIS)
- Vice President, Korean Association of Translation Studies (KATS)
- Co-editor of Translating and Interpreting in Korean Contexts (2019, Routledge, with Judy Wakabayashi), Guest-editor of Translation in Institutions (2014, Special Issue of Perspectives: Studies in Translation Theory and Practice)

Content
VOD

Topic of the Lecture : Translation and the Global Distribution of Content: Focusing on Streaming Platforms

Main Points of the Lecture : This presentation examines the ways in which audiovisual translation in the context of streaming services is impacting the reception and distribution of content in the global media landscape.

	Sooyeon Seo Hankuk University of Foreign Studies (HUFS) Professor in Korean Linguistics Soo-Yeon Seo is South Korea's first audio description writer (since 2003), who also works as a narrator and producer. She is currently in a doctoral programme at Hankuk University of Foreign Studies (HUFS) where she focuses on audio description and the accessibility of a diverse range of media, including television, theatre, exhibitions, live performances, etc.
Content VOD	Topic of the Lecture : A comparative analysis of the coherence between Korean and English audio description in Squid Game Main Points of the Lecture : Netflix provides Korean and English audio description tracks for Squid Game, which has contributed to attracting diverse global audiences who are hard of hearing. In light of Squid Game securing a broader base of consumers, the speaker will touch on coherence, which is one of the critical factors of audio description. She will analyze how coherence was represented in the two linguistically different regions and offer suggestions on how to improve the quality of audio description texts.

Sooyeon Seo
Hankuk University of Foreign Studies (HUFS)
Professor in Korean Linguistics

Soo-Yeon Seo is South Korea's first audio description writer (since 2003), who also works as a narrator and producer. She is currently in a doctoral programme at Hankuk University of Foreign Studies (HUFS) where she focuses on audio description and the accessibility of a diverse range of media, including television, theatre, exhibitions, live performances, etc.

Content
VOD

Topic of the Lecture : A comparative analysis of the coherence between Korean and English audio description in Squid Game

Main Points of the Lecture : Netflix provides Korean and English audio description tracks for Squid Game, which has contributed to attracting diverse global audiences who are hard of hearing. In light of Squid Game securing a broader base of consumers, the speaker will touch on coherence, which is one of the critical factors of audio description.
She will analyze how coherence was represented in the two linguistically different regions and offer suggestions on how to improve the quality of audio description texts.

	Jieun Kiaer University of Oxford Professor in Korean Linguistics Jieun Kiaer is a Professor of Korean Linguistics at the University of Oxford. She publishes widely on East Asian translation, with particular emphasis on Korean translation. Her publications include The Routledge Course in Korean Translation (2018), Translation and Literature in East Asia: Between Visibility and Invisibility, with Jennifer Guest and Xiaofan Amy Li (2019), Korean Literature through the Korean Wave with Anna Yates-Lu (2019) and On Translating Modern Korean Poetry with Anna Yates-Lu and Mattho Mandersloot (2020). She is the series editor of Routledge Studies in East Asian Translation and Korean Wave in Translation.
Content VOD	Topic of the Lecture : Linguistics of Subtitling Main Points of the Lecture : I discuss the linguistics of subtitling using the cases studies of K-drama.

Jieun Kiaer
University of Oxford
Professor in Korean Linguistics

Jieun Kiaer is a Professor of Korean Linguistics at the University of Oxford.
She publishes widely on East Asian translation, with particular emphasis on Korean translation. Her publications include The Routledge Course in Korean Translation (2018), Translation and Literature in East Asia: Between Visibility and Invisibility, with Jennifer Guest and Xiaofan Amy Li (2019), Korean Literature through the Korean Wave with Anna Yates-Lu (2019) and On Translating Modern Korean Poetry with Anna Yates-Lu and Mattho Mandersloot (2020). She is the series editor of Routledge Studies in East Asian Translation and Korean Wave in Translation.

Content
VOD

Topic of the Lecture : Linguistics of Subtitling

Main Points of the Lecture : I discuss the linguistics of subtitling using the cases studies of K-drama.

Contact Information

T. 051-717-2643 E. hsjfy@foryoucom.com Contact us by email

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