BCM Conference

DAY 1 (May 22, 2024)

11:00 – 11:50 Tracking the Asian Giants : Analyzing Global Format Sales From 2023 (314-316)

<Presentation>

Michelle Lin
Associate Director
K7 Media

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Michelle is a seasoned professional with extensive expertise in format analysis, multi-genre program research, and territory studies focusing on Asia-Pacific countries. With a wealth of experience in the media industry, Michelle serves as the Client Manager for K7 Media's prestigious Asian broadcaster and distributor clients.

Content Anecdotally referred to as the bible report for the TV format industry, the Tracking the Giants report is K7 Media’s annual compilation spotlighting the top 100 travelling unscripted TV formats of our time. With six years of continuous effort from K7 Media and distributors, this report covers more than 8000 unique adaptations of unscripted formats from TV history worldwide. Every year, the report records an average of 2000 active adaptations, a mix between evergreen and brand new unscripted formats, indicative of a vast yet fiercely competitive market. The quantity of data gathered ensures that K7 Media can share insightful narratives about the trends in buying and selling unscripted formats.

In this session, Michelle Lin, Associate Director: Operations at K7 Media, will give you an exclusive peek into the best-selling Asian formats of 2023, including a lot of the Korean formats. She will guide you through an exploration of successful format sales, their destinations, key buying markets, leading exporting nations, and an analysis of popular genres and sub-genres. What makes a format or genre universally appealing across diverse territories? The presentation will cover the excitement, disappointments, as well as numerous takeaways for format executives like yourselves.

13:30 - 15:00 Diagnosing Issues with the Drama Market: Broadcasters’ Strategic Responses (314-316)

Moderator
KIM Uno
STUDIO VICC
CCO

<Panel Discussion>

YU Sangwon
Head of Development and Production
Studio Dragon
LEE Seulgi
Chief Producer
Studio S
KWON Sungchang
3EP
MBC Drama studio
JI Byunghyun
CP
KBS
KIM Jiyuon
Executive Producer
SLL

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15:10 - 16:40 Seasonal Drama Planning and Success Case Study : ‘Flex X Cop’ (314-316)

Moderator
KIM Uno
STUDIO VICC
CCO

<Panel Discussion>

SHIN Insoo
CEO
BIGOCEAN ENM
KIM Vada
Writer
BA entertainment
KIM Jaehong
PD
STUDIO S

13:30 – 16:30 Hanja’s Transformation from Art to Media Industry (311-312)

Moderator
CHOI Seungeun
Professor
Kyung Sung University

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The Rediscovery of Chinese Characters conference explores the creative journey across art and industry. We integrate traditional heritage into a modern context and explore the future possibilities of Chinese characters. This conference is a meeting of history and modernity, opening up new horizons that cross the boundaries between art and industry.

<Presentation 1>

HA Youngsam
Professor
Kyung Sung University

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Professor of Chinese Studies at Kyungsung University, director of the Chinese Character Research Institute of Korea (CSCCK), executive director of the World Association of Chinese Characters (WACCS), and editor of 'Chinese Character Studies (JCCS)'.
He is researching the etymology of Chinese characters and the cultural characteristics reflected in them.
His major works include Chinese Characters and Ecriture, Chinese Character Etymology Dictionary, World of Chinese Characters, and Keywords Chinese Characters, and translations of his books include Complete Translation of Munhaeja (說文解字), 100 Years of Oracle Bone Studies, and History of Chinese Characters.

Content Topic of the Lecture : A Source of Creativity, Hanja : Connect with Art and industry

<Panel Discussion 1>

CHO Sungduk
HK Research Professor
Center for the Study of Chinese Characters, Kyungsung University

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He received his doctorate from Sungkyunkwan University. He is currently working as a HK research professor at the Korean Institute of Chinese Characters at Kyungsung University. His main interests are Korean Gyeonghak and Korean Icheja.

SYNN Asa
HK Research Professor
Center for the Study of Chinese Characters, Kyungsung University

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<Presentation 2>

AHN Junyoung
Director
WANPANBON CULTURE CENTER

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The oracle bone pattern is a window that brings our tradition into modern times. In this lecture
Through the Oracle Bone Inscription Thousand Character Project, we look at how Chinese characters are being reinterpreted as art.
By reinterpreting tradition in a modern way, Chinese characters are entering a broader artistic realm.

Content Topic of the Lecture : From Archaic Tradition to Modern Aesthetic : Turning Hanja to Art with Oracle Bone Script

<Panel Discussion 2>

LEE Jinsook
HK+ Research Professor
Center for the Study of the Chinese Characters in Korea

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Ph.D., Department of English Language and Literature, Pusan National University
Served as a research professor at Pusan National University Jeompiljae Research Institute
Current research professor at Korea Institute of Chinese Characters

IM Hyeonyeol
Professor
Kyungsung University

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<Presentation 3>

JANG Jian
Vice Chairman
China Society of Yin-Shang Civilization

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- 2001-2015: Chairman of Anyang Federation of Literary and Art Circles.
- 2015 to present: Distinguished Professor at the History and Cultural Heritage Institute, Anyang Normal University.
- 1996-2000: Vice Secretary of General China Society of Yin-Shang Civilization.
- 2001-2012: Standing Vice Secretary General of China Society of Yin-Shang Civilization.
- 2012 to present: Vice Chairman of China Society of Yin-Shang Civilization

Content Topic of the Lecture : From Past to Future: Hanja’s Aesthetic Re-invention Through China’s Oracle Bone Script

<Panel Discussion 3>

KIM Sihyun
Research Professor
Kyungsung University

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I received a Ph.D. in Literature from Beijing Normal University in China. I am particularly interested in research on the comparison of lexical semantics between Korean and Chinese, and I have been consistently dedicated to related research and the education of Chinese.

HUANG Juan
HK Research Professor
Center for the Study of Chinese Characters in Korea, Kyungsung University

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<Roundtable>

사회
SHIN Seri
HK Professor Ph,D
Kyung Sung University

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She is currently Professor HK at the Kyung Sung University at Center for Study of Chinese Characters in Korea. The research field is based on the study of ancient Chinese characters and the language of old Chinese, which is excavated from the Warring States period.

ZHANG Wendong
Dean
Northeast Normal University
YOO Kwangjong
Chief Executive Officer
Jongno foundation for arts@culture

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HEO Sunyoung
Professor
ANSAN UNIVERSITY

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WI janghoon
Professor
Department of Media Contents Kyungsung University

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LIM Youngbong
Senior Researcher
Sun Moon University
BAE Sungjin
CEO
Nuriidt
LEE Chankyu
Professor
Chung-Ang University

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DAY 2 (May 23, 2024)

10:00 - 12:00 PPL Status, Development Plans and Limitations (311~312)

Welcome Remarks
LEE Uija
Advisor
MAD STARS

<Presentation>

KIM Sangcheon
Professor
Kyung Sung University

<Panel Discussion>

JU Seounghwan
Producer
HEAVYWEIGHT PICTURES
SON Youngeun
General Manager
Lclaw
KIM Hyunshin
Team Contents Solution
INNOCEAN

10:00 - 10:50 Piece by Piece: Producing in the Global Landscape (314~316)​

<Panel Discussion>

Niv Fichman
PRESIDENT/PRODUCER
RHOMBUS MEDIA

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JEONG Wonjo
Producer

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Content
Niv Fichman and Wonjo Jeong discuss the challenges of producing high-end television for the international marketplace, highlighting Fichman's recent production of HBO's The Sympathizer.​

11:00 – 11:50 The Rise of Korean Content in Africa : Adoption and Impact (314-316)

<Presentation>

Wendy Parkies
Business Development Representative - Africa
OTTera, Inc.

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Wendy Parkies has a keen focus on Africa's media landscape, with a background in Content Distribution, FAST Channels and OTT platforms. Wendy has worked with various global brands from Viacom Africa (Paramount), MultiChoice, Africa XP and now OTTera. Wendy's visionary approach blends technology with storytelling, shaping the future of African entertainment. Her strategic prowess and collaborations with industry giants have transformed concepts into captivating viewer experiences. As a trailblazer bridging cultural nuances, Wendy is at the forefront of Africa's thrilling media evolution.

Content The extent to which foreign language content—more specifically, Korean content—is adopted and the impact it has in Africa. Investigating the channels through which foreign-language content producers can reach audiences in the main African markets in order to witness the kind of success that streaming services such as Netflix have enjoyed there.
Stephen L. Hodge
CEO
OTTera, Inc.

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Content The Rise of Korean Content in Africa : Adoption and Impact

13:30 - 14:50 Cartoonist LEE Hyunse’s Strategies for AI Webtoon Creation (314-316)

사회
CHOI Insoo
Professor
Youngsan University

<Panel Discussion>

LEE Hyunse
Chair Professor
SEJONG UNIVERSITY
PARK Seokhwan
Director
Jaedam media

15:00 - 16:30 How Media Development and Production is Changing Rapidly with the K-Drama Market Panel: Rookie Actors, Director, and PD of "Your Honor" (314-316)

Moderator
LEE Sangho
Dean / College of Arts
Kyungsung Univ.

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<Panel Discussion>

KIM Dohoon
Actor
SEM Company
PARK Sehyun
Actress
BIGWHALE ENTERTAINMENT
YOO Jongsun
Director
LIM Minju
Producer
STUDIO GENIE

16:40 - 17:30 How Will K-Content Break the Stagnation? (A Deeper Look at Variety Shows and other Non-Fiction Content) (314-316)

<Presentation>

HWANG Ohyeong
Director
JTBC JOONGANG

13:30 – 18:00 The Seventh International Conference on Artificial Intelligence Humanities (311-312)

The Impact of AI on Humans and Society
<Asia Partnerships for Inclusive AI Literacy>

Moderator
YI Yumi
Professor
Chung-Ang Univ.
Welcome Remarks
LEE Chankyu
Vice President / Director
Chung-Ang University / Humanities Research Institute at Chung-Ang University
Congratulatory Remarks
KWON Mahnwoo
Chief Commissioner
Busan Content Market Organizing Committee
Moderator
KIM Hyeoungjoo
Chung-Ang University
Professor

<Presentation>

HAN Jinyoung
Associate Professor
Chung-Ang University, Humanities Research Institute

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- Ph.D. in Business Administration from Korea University from Korea University
- 2E Consulting Chief Consultant
- Editorial member of Information Systems Review, Journal of General Education

Content Topic of the Lecture : Inclusive AI Literacy for Social Impact

Main Points of the Lecture :
We will review the AI literacy currently used and present inclusive AI literacy that encompasses technology, humans, and society. In addition, we would like to construct and discuss sub-dimensions of inclusive AI literacy to become responsible users and producers of AI

<Presentation>

KIM Soohwan
Associate Professor
Chongshin University

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- The Korean Association of Computer Education
- Korea Information Science Education
- Federation
- CSmedia Lab.

Content Topic of the Lecture : Current status and development plan of AI education in Korea

Main Points of the Lecture :
- Ministry of Education’s AI education direction - AI education in K-12 - 2022 revised informatics curriculum
- AI education in higher education - Development plan for AI education

<Presentation>

Adila Alfa Krisnadhi
Faculty member
Faculty of Computer Science, Universitas Indonesia

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Adila Krisnadhi received a B.S. in Computer Science from Universitas Indonesia (UI), an M.Sc. in Computational Logic from TU Dresden, Germany, and a Ph.D. in Computer Science from Wright State University, USA. He joined as a permanent faculty member at the Faculty of Computer Science, Universitas Indonesia from 2007. Since 2019, he also holds a position as a Co-Director of Tokopedia-UI AI Center of Excellence. His works cover various topics in semantic technologies, machine learning, and artificial intelligence in general. His current research includes knowledge graph construction and question answering, large language models, and their combinations as solutions to practical problems.

Content Topic of the Lecture : What can AI do for Mental Health? – An Indonesian Use Case and Example Solution

Main Points of the Lecture : In the talk, I will briefly discuss Indonesia’s AI National Strategy zeroing on challenges in the mental health area of application. Following this up, I will talk about an example of AI solution in this area, called Stethosoul, which has been developed as a early screening tool for psychosis symptoms in Indonesian youth and young adults.

<Presentation>

YANG Yaodong
Deputy director of Centre for AI Safety and Governance, Institute for AI
Peking University

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Dr. Yaodong Yang is the deputy director of Centre for AI Safety and Governance at the Institute for AI, Peking University. Before joining Peking University, he was an assistant professor at King's College London. He studies game theory, reinforcement learning and multi-agent systems, aiming to achieve intelligent decision making, strategic interaction and human value alignment for the coming AGI era. He has maintained a track record of more than 100 publications at top AI conferences and top journals, along with the ICCV'23 best paper award finalist, the CoRL'20 best system paper award, and the AAMAS'21 best blue-sky paper award. He has also been awarded ACM SIGAI China Rising Star and World AI Conference (WAIC'22) Rising Star. He holds a Ph.D. degree from University College London (nominated by UCL for ACM SIGAI Doctoral Dissertation Award), an M.Sc. degree from Imperial College London and a Bachelor degree from University of Science and Technology of China.

Content Topic of the Lecture : AI For Global Good Through Human-AI Value Alignment

Main Points of the Lecture : I will explore the critical role of aligning AI systems with human values to address global challenges effectively. This alignment is essential for ensuring that AI technologies are deployed ethically and beneficially, particularly in fields such as healthcare, education, and environmental sustainability. The discussion includes an overview of the challenges in translating complex human values into AI systems, strategies for embedding these values, and case studies demonstrating successful implementations through Reinforcement Learning from Human Feedback methods.
The presentation concludes with a look at future directions and the ongoing research needs in AI value alignment, emphasizing the importance of international cooperation and proactive policy-making to guide AI development towards global good.

<Comprehensive Discussion>

Moderator
LEE Jeonghyun
Research Professor
Humanities Research Institute at Chung-Ang University​

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HAN Jinyoung
Associate Professor
Chung-Ang University, Humanities Research Institute

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KIM Soohwan
Associate Professor
Chongshin University

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Asst. Prof. Akkarit Sangpetch
Director
AI Engineering Institute (AIEI), CMKL University

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Adila Alfa Krisnadhi
Faculty member
Faculty of Computer Science, Universitas Indonesia

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YANG Yaodong
Deputy director of Centre for AI
Safety and Governance, Institute for AI Peking University

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Eko Prasojo
Professor
Faculty of Administrative Science, Universitas Indonesia

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DAY 3 (May 24, 2024)

<Special Session>

  • Date : 14:00-15:00​ May 24, 2024
  • Venue : Pitching Lounge, Hall 3 Exhibition Center 1 BEXCO
  • Theme : Media Leadership : The role of K-Content in the US market and Culture
    • Dan Glickman Former U.S. Secretary of Agriculture / Senior Fellow of Bipartisan Policy Center in Washington, D.C
    • Laura Mclukie Broadcaster
  • Audience : BCM2024 participants
Dan Glickman
Former U.S. Secretary of Agriculture
Senior Fellow of Bipartisan Policy Center in Washington, D.C

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Laura Mclukie
Broadcaster
  • Host & Organized by

  • Supported by