BCM Conference
- DAY 1
- DAY 2
- DAY 3
DAY 1 (May 22, 2024)
11:00 – 11:50 Tracking the Asian Giants : Analyzing Global Format Sales From 2023 (314-316)
<Presentation>
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Michelle Lin
Associate Director K7 Media Michelle is a seasoned professional with extensive expertise in format analysis, multi-genre program research, and territory studies focusing on Asia-Pacific countries. With a wealth of experience in the media industry, Michelle serves as the Client Manager for K7 Media's prestigious Asian broadcaster and distributor clients. |
| Content |
Anecdotally referred to as the bible report for the TV format industry, the Tracking the Giants report is K7 Media’s annual compilation spotlighting the top 100 travelling unscripted TV formats of our time. With six years of continuous effort from K7 Media and distributors, this report covers more than 8000 unique adaptations of unscripted formats from TV history worldwide. Every year, the report records an average of 2000 active adaptations, a mix between evergreen and brand new unscripted formats, indicative of a vast yet fiercely competitive market. The quantity of data gathered ensures that K7 Media can share insightful narratives about the trends in buying and selling unscripted formats.
In this session, Michelle Lin, Associate Director: Operations at K7 Media, will give you an exclusive peek into the best-selling Asian formats of 2023, including a lot of the Korean formats. She will guide you through an exploration of successful format sales, their destinations, key buying markets, leading exporting nations, and an analysis of popular genres and sub-genres. What makes a format or genre universally appealing across diverse territories? The presentation will cover the excitement, disappointments, as well as numerous takeaways for format executives like yourselves. |
13:30 - 15:00 Diagnosing Issues with the Drama Market: Broadcasters’ Strategic Responses (314-316)
| Moderator | |
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KIM Uno
STUDIO VICC CCO |
<Panel Discussion>
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| YU Sangwon
Head of Development and Production Studio Dragon |
LEE Seulgi
Chief Producer Studio S |
KWON Sungchang
3EP MBC Drama studio |
JI Byunghyun
CP KBS |
KIM Jiyuon
Executive Producer SLL |
15:10 - 16:40 Seasonal Drama Planning and Success Case Study : ‘Flex X Cop’ (314-316)
| Moderator | |
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KIM Uno
STUDIO VICC CCO |
<Panel Discussion>
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| SHIN Insoo
CEO BIGOCEAN ENM |
KIM Vada
Writer BA entertainment |
KIM Jaehong
PD STUDIO S |
13:30 – 16:30 Hanja’s Transformation from Art to Media Industry (311-312)
| Moderator | |
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CHOI Seungeun
Professor Kyung Sung University The Rediscovery of Chinese Characters conference explores the creative journey across art and industry. We integrate traditional heritage into a modern context and explore the future possibilities of Chinese characters. This conference is a meeting of history and modernity, opening up new horizons that cross the boundaries between art and industry. |
<Presentation 1>
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HA Youngsam
Professor Kyung Sung University Professor of Chinese Studies at Kyungsung University, director of the Chinese Character Research Institute of Korea (CSCCK), executive director of the World Association of Chinese Characters (WACCS), and editor of 'Chinese Character Studies (JCCS)'.
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| Content | Topic of the Lecture : A Source of Creativity, Hanja : Connect with Art and industry |
<Panel Discussion 1>
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CHO Sungduk
HK Research Professor Center for the Study of Chinese Characters, Kyungsung University He received his doctorate from Sungkyunkwan University. He is currently working as a HK research professor at the Korean Institute of Chinese Characters at Kyungsung University. His main interests are Korean Gyeonghak and Korean Icheja. |
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SYNN Asa
HK Research Professor Center for the Study of Chinese Characters, Kyungsung University |
<Presentation 2>
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AHN Junyoung
Director WANPANBON CULTURE CENTER The oracle bone pattern is a window that brings our tradition into modern times. In this lecture
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| Content | Topic of the Lecture : From Archaic Tradition to Modern Aesthetic : Turning Hanja to Art with Oracle Bone Script |
<Panel Discussion 2>
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LEE Jinsook
HK+ Research Professor Center for the Study of the Chinese Characters in Korea Ph.D., Department of English Language and Literature, Pusan National University
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IM Hyeonyeol
Professor Kyungsung University |
<Presentation 3>
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JANG Jian
Vice Chairman China Society of Yin-Shang Civilization
- 2001-2015： Chairman of Anyang Federation of Literary and Art Circles. |
| Content | Topic of the Lecture : From Past to Future: Hanja’s Aesthetic Re-invention Through China’s Oracle Bone Script |
<Panel Discussion 3>
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KIM Sihyun
Research Professor Kyungsung University I received a Ph.D. in Literature from Beijing Normal University in China. I am particularly interested in research on the comparison of lexical semantics between Korean and Chinese, and I have been consistently dedicated to related research and the education of Chinese. |
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HUANG Juan
HK Research Professor Center for the Study of Chinese Characters in Korea, Kyungsung University |
<Roundtable>
| 사회 | |
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SHIN Seri
HK Professor Ph,D Kyung Sung University She is currently Professor HK at the Kyung Sung University at Center for Study of Chinese Characters in Korea. The research field is based on the study of ancient Chinese characters and the language of old Chinese, which is excavated from the Warring States period. |
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| ZHANG Wendong
Dean Northeast Normal University |
YOO Kwangjong
Chief Executive Officer Jongno foundation for arts@culture |
HEO Sunyoung
Professor ANSAN UNIVERSITY |
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| WI janghoon
Professor Department of Media Contents Kyungsung University |
LIM Youngbong
Senior Researcher Sun Moon University |
BAE Sungjin
CEO Nuriidt |
LEE Chankyu
Professor Chung-Ang University |
DAY 2 (May 23, 2024)
10:00 - 12:00 PPL Status, Development Plans and Limitations (311~312)
| Welcome Remarks | |
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LEE Uija
Advisor MAD STARS |
<Presentation>
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KIM Sangcheon
Professor Kyung Sung University |
<Panel Discussion>
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| JU Seounghwan
Producer HEAVYWEIGHT PICTURES |
SON Youngeun
General Manager Lclaw |
KIM Hyunshin
Team Contents Solution INNOCEAN |
10:00 - 10:50 Piece by Piece: Producing in the Global Landscape (314~316)
<Panel Discussion>
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| Niv Fichman
PRESIDENT/PRODUCER RHOMBUS MEDIA |
JEONG Wonjo
Producer |
| Content | |
| Niv Fichman and Wonjo Jeong discuss the challenges of producing high-end television for the international marketplace, highlighting Fichman's recent production of HBO's The Sympathizer. | |
11:00 – 11:50 The Rise of Korean Content in Africa : Adoption and Impact (314-316)
<Presentation>
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Wendy Parkies
Business Development Representative - Africa OTTera, Inc. Wendy Parkies has a keen focus on Africa's media landscape, with a background in Content Distribution, FAST Channels and OTT platforms. Wendy has worked with various global brands from Viacom Africa (Paramount), MultiChoice, Africa XP and now OTTera. Wendy's visionary approach blends technology with storytelling, shaping the future of African entertainment. Her strategic prowess and collaborations with industry giants have transformed concepts into captivating viewer experiences. As a trailblazer bridging cultural nuances, Wendy is at the forefront of Africa's thrilling media evolution. |
| Content | The extent to which foreign language content—more specifically, Korean content—is adopted and the impact it has in Africa. Investigating the channels through which foreign-language content producers can reach audiences in the main African markets in order to witness the kind of success that streaming services such as Netflix have enjoyed there. |
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Stephen L. Hodge
CEO OTTera, Inc. |
| Content | The Rise of Korean Content in Africa : Adoption and Impact |
13:30 - 14:50 Cartoonist LEE Hyunse’s Strategies for AI Webtoon Creation (314-316)
| 사회 | |
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CHOI Insoo
Professor Youngsan University |
<Panel Discussion>
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| LEE Hyunse
Chair Professor SEJONG UNIVERSITY |
PARK Seokhwan
Director Jaedam media |
15:00 - 16:30 How Media Development and Production is Changing Rapidly with the K-Drama Market Panel: Rookie Actors, Director, and PD of "Your Honor" (314-316)
| Moderator | |
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LEE Sangho
Dean / College of Arts Kyungsung Univ. |
<Panel Discussion>
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| KIM Dohoon
Actor SEM Company |
PARK Sehyun
Actress BIGWHALE ENTERTAINMENT |
YOO Jongsun
Director |
LIM Minju
Producer STUDIO GENIE |
16:40 - 17:30 How Will K-Content Break the Stagnation? (A Deeper Look at Variety Shows and other Non-Fiction Content) (314-316)
<Presentation>
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HWANG Ohyeong
Director JTBC JOONGANG |
13:30 – 18:00 The Seventh International Conference on Artificial Intelligence Humanities (311-312)
The Impact of AI on Humans and Society
<Asia Partnerships for Inclusive AI Literacy>
| Moderator | |
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YI Yumi
Professor Chung-Ang Univ. |
| Welcome Remarks | |
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LEE Chankyu
Vice President / Director Chung-Ang University / Humanities Research Institute at Chung-Ang University |
| Congratulatory Remarks | |
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KWON Mahnwoo
Chief Commissioner Busan Content Market Organizing Committee |
| Moderator | |
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KIM Hyeoungjoo
Chung-Ang University Professor |
<Presentation>
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HAN Jinyoung
Associate Professor Chung-Ang University, Humanities Research Institute - Ph.D. in Business Administration from Korea University from Korea University
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| Content | Topic of the Lecture : Inclusive AI Literacy for Social Impact Main Points of the Lecture : We will review the AI literacy currently used and present inclusive AI literacy that encompasses technology, humans, and society. In addition, we would like to construct and discuss sub-dimensions of inclusive AI literacy to become responsible users and producers of AI |
<Presentation>
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KIM Soohwan
Associate Professor Chongshin University - The Korean Association of Computer Education
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| Content | Topic of the Lecture : Current status and development plan of AI education in Korea
Main Points of the Lecture : - Ministry of Education’s AI education direction - AI education in K-12 - 2022 revised informatics curriculum - AI education in higher education - Development plan for AI education |
<Presentation>
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Adila Alfa Krisnadhi
Faculty member Faculty of Computer Science, Universitas Indonesia Adila Krisnadhi received a B.S. in Computer Science from Universitas Indonesia (UI), an M.Sc. in Computational Logic from TU Dresden, Germany, and a Ph.D. in Computer Science from Wright State University, USA. He joined as a permanent faculty member at the Faculty of Computer Science, Universitas Indonesia from 2007. Since 2019, he also holds a position as a Co-Director of Tokopedia-UI AI Center of Excellence. His works cover various topics in semantic technologies, machine learning, and artificial intelligence in general. His current research includes knowledge graph construction and question answering, large language models, and their combinations as solutions to practical problems. |
| Content | Topic of the Lecture : What can AI do for Mental Health? – An Indonesian Use Case and Example Solution
Main Points of the Lecture : In the talk, I will briefly discuss Indonesia’s AI National Strategy zeroing on challenges in the mental health area of application. Following this up, I will talk about an example of AI solution in this area, called Stethosoul, which has been developed as a early screening tool for psychosis symptoms in Indonesian youth and young adults. |
<Presentation>
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YANG Yaodong
Deputy director of Centre for AI Safety and Governance, Institute for AI Peking University Dr. Yaodong Yang is the deputy director of Centre for AI Safety and Governance at the Institute for AI, Peking University. Before joining Peking University, he was an assistant professor at King's College London. He studies game theory, reinforcement learning and multi-agent systems, aiming to achieve intelligent decision making, strategic interaction and human value alignment for the coming AGI era. He has maintained a track record of more than 100 publications at top AI conferences and top journals, along with the ICCV'23 best paper award finalist, the CoRL'20 best system paper award, and the AAMAS'21 best blue-sky paper award. He has also been awarded ACM SIGAI China Rising Star and World AI Conference (WAIC'22) Rising Star. He holds a Ph.D. degree from University College London (nominated by UCL for ACM SIGAI Doctoral Dissertation Award), an M.Sc. degree from Imperial College London and a Bachelor degree from University of Science and Technology of China. |
| Content | Topic of the Lecture : AI For Global Good Through Human-AI Value Alignment
Main Points of the Lecture : I will explore the critical role of aligning AI systems with human values to address global challenges effectively. This alignment is essential for ensuring that AI technologies are deployed ethically and beneficially, particularly in fields such as healthcare, education, and environmental sustainability. The discussion includes an overview of the challenges in translating complex human values into AI systems, strategies for embedding these values, and case studies demonstrating successful implementations through Reinforcement Learning from Human Feedback methods. The presentation concludes with a look at future directions and the ongoing research needs in AI value alignment, emphasizing the importance of international cooperation and proactive policy-making to guide AI development towards global good. |
<Comprehensive Discussion>
| Moderator | |
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LEE Jeonghyun
Research Professor Humanities Research Institute at Chung-Ang University |
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| HAN Jinyoung
Associate Professor Chung-Ang University, Humanities Research Institute |
KIM Soohwan
Associate Professor Chongshin University |
Asst. Prof. Akkarit Sangpetch
Director AI Engineering Institute (AIEI), CMKL University |
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| Adila Alfa Krisnadhi
Faculty member Faculty of Computer Science, Universitas Indonesia |
YANG Yaodong
Deputy director of Centre for AI Safety and Governance, Institute for AI Peking University |
Eko Prasojo
Professor Faculty of Administrative Science, Universitas Indonesia |
DAY 3 (May 24, 2024)
<Special Session>
- Date : 14:00-15:00 May 24, 2024
- Venue : Pitching Lounge, Hall 3 Exhibition Center 1 BEXCO
- Theme : Media Leadership : The role of K-Content in the US market and Culture
- Dan Glickman Former U.S. Secretary of Agriculture / Senior Fellow of Bipartisan Policy Center in Washington, D.C
- Laura Mclukie Broadcaster
- Audience : BCM2024 participants
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Dan Glickman
Former U.S. Secretary of Agriculture Senior Fellow of Bipartisan Policy Center in Washington, D.C |
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Laura Mclukie
Broadcaster |
Host & Organized by
Supported by
