2025 ASIA DIGITAL BROADCASTING ACADEMY
& ASIA PRODUCERS NETWORK
& ASIA PRODUCERS NETWORK
Asia Digital Broadcasting Academy & Asia Producers Network
Date
May 28(Wed) ~ May 29(Thu), 2days
Venue
BEXCO Exhibition Hall 2 Conference Room 321-322
Event Details
- Event Name : Asia Digital Broadcasting Academy & Asia Producers Network
- Dates : May 28th (Wed) to May 29th (Thu), 2025 (2 Days)
- Venue : BEXCO Exhibition Hall 2 Conference Room 321-322
- Hosted by : Busan Contents Market Organizing Committee
- Purpose
- Introducing renowned domestic and international content along with case studies on successful strategies.
- Providing an in-depth analysis of the current landscape and future development plans for short-form content through insights from key media industry professionals.
- Creating synergy by facilitating networking opportunities through participation in BCM 2025, ultimately paving the way for expansion into both domestic and global content markets.
Eligibility
- Domestic and international media professionals / Graduate students in related fields
Participant Selection Process and Support
- How to Apply : Submit an application form via email to (purple_chili@naver.com)
- Application Period : ~2025. 05.01. (Thu) midnight (KST)
- Application may close earlySelected participants: 40 people from Korea and abroad
- Selection : 40 people from Korea and abroad
- New participants will be given priority (non-participants in the past), 1 person per company will be given priority
- Selection announcement : 2025. 05.02. (Fri) (individual announcement)
- The schedule may change due to circumstances of the organizer.
Program Schedule
| DATE | TIME | SPEAKER | THEME |
|---|---|---|---|
| 5/28 (Wed) |
14:00~14:20 | Chairperson's Welcome Remarks / Participant and Event Overview) | |
| 14:20~15:30 |
KANG Jayden (Kakao Entertainment VP) |
Shorts-fication: The Rise of the Bite-Sized Content | |
| 15:40~16:50 |
KWON Bitna/ LEE Jieun (Thepinkfongcompany - Chief Strategy Officer/ Entertainment Content Team Lead) |
Global IP Short-Form Strategy of The Pinkfong Company, No.1 on YouTube | |
| 18:30~20:00 | Attendee Networking | ||
| 5/29 (Thu) |
13:00~14:10 |
BAI YICONG ( Vice President of the China Television Drama Production Industry Association) |
"Current Trends in Short-form Drama Production and Global Expansion Case Studies" |
| 14:20~15:30 |
PARK Jeebok (CODE CRAYON CEO) |
Current Status of the Short-form Drama Market and Understanding the Short-form Drama Business | |
| 15:40~16:50 |
TAKEKAWA MOTOI (COL JAPAN CEO) |
"Market Size and Future Development Strategies of Short-form Content Platforms" | |
| 16:50~17:00 | Closing remarks | ||
Honorarium
- Issuance of certificate of completion
- Accommodation (3 nights / 1 person per room)
- Opportunities for networking meetings
- Benefits : 50% off when registering to participate in BCM2025
(BCM Market, BCM Funding, BCM Conference)
Note
- If the selected trainee cancels participation for voluntary reasons, they cannot be changed to another participant from the same organization.
- If they drop out during the training schedule, their support will be discontinued and their participation in future training will be restricted.
Inquiries
Asia Digital Broadcasting Academy Secretariat
+82-51-717-2643
purple_chili@naver.com
Host & Organized by
Supported by
Sponsored by
