B2C(Other Events)
BIC4Dog
Movie for Dog
- - Date : 6. 8 (Wed) ~6.10(Fri)
- - Venue : Plaza in front of BEXCO Convention Hall
- - Content : An event where influencers/YouTubers who love dogs, their dogs, and general dog families can watch video content for dogs together
| Date | Time | Content | Participant | ||
|---|---|---|---|---|---|
| 6/1 (Thu) |
10:00 ~ 10:20 |
Official events | Moderator | Seungjo Lee <Professor, Chung-Ang university> | |
| 10:20 ~ 11:10 |
Session 1 | Content Analysis of Pet YouTube contents | Presentation | Moonhee Yang <Professor, Sangji University> | |
| Discussion | Jae Woong Shim <Professor, Sookmyung women's University> Lee Han Kyu <PD, EBS> |
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| 11:10 ~ 12:00 |
Session 2 | Pet media content and Animal Protection | Presentation | Koh Eunkyung <Animal writer, Hankookilbo> | |
| Discussion | Jung Jin A <Team manager, Korean Animal Welfare Association Yechan Jung <PhD, Seoul National University> |
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• 10:00 - 10:20 Official Events
Moderator
|
Seungjo Lee
Chung-Ang University Professor |
• [Session #1] 10:20 – 11:10 Content Analysis of Pet YouTube contents
Presentation
|
Moonhee Yang
Sangji University, Department of Media & Advertising Professor |
| Content | Topic of the Lecture : Content Analysis of Pet YouTube contents
Main Points of the Lecture : In the era of 10 million households raising companion animals, consumption of pet-related media contents is increasing, but the reality is that research on pet media content is lacking. In particular, existing research is focused on TV broadcasting-centered content and research on pet YouTube contents has been rarely done. Therefore, this study aims to examine the current status of pet YouTube content. Based on analysis of the pet YouTube types and content, we would like to discuss improvements and development directions. |
Discussion
|
|
| Jae Woong Shim
Sookmyung Women’s University Professor |
Lee Han Kyu
EBS PD |
• [Session #2] 11:10 – 12:00 Pet media content and Animal Protection
Presentation
|
Koh Eunkyung
Hankookilbo Animal writer |
| Content | Topic of the Lecture : Pet media content and Animal Protection
Main Points of the Lecture : As the population raising pets increases and interest in overall animal rights and animal welfare increases, the number of times the media deals with animals is also increasing. Although there is a growing tendency to treat animals as beings that coexist with humans and have value for life, not interesting objects, the media still has a long way to go in dealing with animal issues. The media is obliged to deal with structural problems for animals in depth. In particular, when the interests of animals and people conflict, the media should also consider the perspective of animals. I would like to say that the media should be more professional and careful when dealing with news about animals. |
Discussion
|
|
| Jung Jin A
Korean Animal Welfare Association(KAWA) Social Innovation Team Manager |
Yechan Jung
Veterinary Humanities and Social Science, College of Veterinary Medicine, Seoul National University PhD |
How to Register and Contact Information
- Where to Register: Only people who register for BCM Market are available
- Contact Information: T. 070-5154-9938 E. psyfy@foryoucom.com
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