Depending on how you interact with us and the Service, we use your personal information to: Provide, activate and manage your access to and use of the Service; Process and fulfill a request, order, download or other transaction; Provide technical, product and other support and to help keep the Service working, safe and secure; Enhance and improve the Service and our other products and services and to develop new products, services and benefits; Offer you customized content and other personalization to make the Service more relevant to your interests and geography; Respond to your requests, inquiries, comments and concerns; Notify you about changes, updates and other announcements related to the Service and our other products and services; Deliver targeted advertisements, promotional messages, notices and other information related to the Service and your interests; Provide you with promotional messages and other information about products, events and services of ours, our affiliates and third parties, such as exhibitors, sponsors and media partners;