BCM CONFERENCE

BCM Conference

Date

May 28(Wed) ~ May 29(Thu), 2days

Venue

BEXCO Auditourium & Exhibition Center 1, Hall 3, Event Lounge & Exhibition Center 2 Conference room 125-126

How to participate

Audiences who have registered are available only

Coming Soon

May 28 (Wed.)

BEXCO AUDITORIUM
10:00 – 10:50
Adapting Webtoons into Visual Media, Novels into Webtoons
  • Moderator
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    Choi Insoo
    YOUNGSAN university
    Professor of Webtoon Department

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    pen name: Ha Mateng
    Representative of Busan-Gyeongnam Cartoon Artists' Association / Professor of Webtoon Department at Youngsan University / Director of Korea Cartoon Webtoon Society

    Major works: <Pair of Men>, <Tudi & Jjudi Jjaturi Gag>, etc.
    Books: <I Want to Eat Ramen>, <Webtoon ABC>, <Cheongsan-ri Independence War>, <Stories of People's Lives>, etc.

  • Panel Discussion
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    YOU Sundong
    FIRSTEAST Inc.
    Director

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    Hwang nam yong
    ​Jaedam media
    CEO

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BEXCO AUDITORIUM
13:10 - 14:10
On transmedia storytelling of web comics and novels - how <The Trauma Code: Heroes on Call> was adapted from web novel into the Netflix film.

Co-organizing webtoon and web novel sessions with KO Namu.​

  • Moderator
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    KIM Hyoeun
    Webtoon Creator

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  • Presentation
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    LEE Nakjoon (Hansanleega)
    Creator

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    Content
    Lecture Topic : Storytelling in web Novels

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  • Panel Discussion
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    LEE Doyun
    Director

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    LEE Jongbeom
    JQ COMIX
    CCO

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BEXCO AUDITORIUM
14:20 - 15:10
How research makes web novels more fascinating

Co-organizing webtoon and web novel sessions with KO Namu.​

  • Moderator
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    KIM hyoeun
    Webtoon Creator

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  • Presentation
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    KO Namu
    PD

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    Content
    Lecture Topic : How research makes web novels more fascinating

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  • Panel Discussion
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    LEE Hyeyeon
    (Wintersleep Turtle)
    Creator

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BEXCO Exhibition Center 1, Hall 3, Event Lounge
15:00 - 15:40
Hengdian World Studios Press Conference

<Languages: Korean-Chinese (Consecutive Interpretation)>

Overview

  • Hengdian World Studios, China’s largest and most iconic film & TV production base, will host an exclusive press conference during BCM 2025. The event will introduce Hengdian’s international strategy, case studies in co-productions, and its vision for future collaboration in short-form content and tech innovation.

Key Focus Areas

  • Hengdian’s production ecosystem and global positioning
  • China-Korea short drama co-production and global outreach
  • Technological innovation including AI scripting & virtual production
  • Talent development and international training initiatives
  • Speaker Profiles
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    Ms. Caroline Guo
    General Manager, International Business Division, Hengdian World Studios

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    Mr. Jooick Lee
    Chief Content Officer, Reel-K / CEO, BigBang Content Inc.

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🎟️ Open to All BCM Registered Participants
We invite all attendees to join and explore the future of cross-border production and innovation.

BEXCO Exhibition Center 1, Hall 3, Event Lounge
10:00 – 11:30
Filmmaking in Hong Kong and China
  • Moderator
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    Ellen Elizabeth Seiter
    Academy of Film, Hong Kong Baptist University
    Programme Director of Research Postgraduate Programme

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  • Presentation
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    Chen Yimin
    Academy of Film, Hong Kong Baptist University
    Programme Director, Bachelor of Arts (Honours) in Film and Television

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    Content
    Lecture Topic : The Last Dance: the Change of Hong Kong Cinema?

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    Jiang Wei
    Academy of Film, Hong Kong Baptist University
    Programme Director (Master of Fine Arts in Film, Television and Digital Media)

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    Content
    Lecture Topic : Examining the Current State and Future of Hong Kong Cinema through Recent Local Films

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    Ying Liang
    Academy of Film, Hong Kong Baptist University
    Programme Director of MA in Producing for Film, Television & New Media

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    Content
    Lecture Topic : Fiction Meets Non-Fiction: Expanding Storytelling Horizons in Film Education

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    TSANG Hing Weng Eric
    Academy of Film, Hong Kong Baptist University
    Programme Director of Bachelor of Fine Arts (Hons) in Acting for Global Screen

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    Content
    Lecture Topic : The Self-Producing Shift of Hong Kong Film Directors

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BEXCO Exhibition Center 1, Hall 3, Event Lounge
17:00 – 18:00
AI Content Lab, a case study of content planning and development for new media platforms using Generative AI
  • Moderator/Presentation
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    LEE Sangwook
    MBC C&I
    Team Leader of AIXR Contents Team

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    Content
    Lecture Topic : AI Content Lab, a case study of content planning and development for new media platforms using Generative AI

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  • Panel Discussion
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    YANG Eek jun
    AI CONTENT LAB, MATEO AI STUDIO
    Director

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    MOON Shin woo
    AI CONTENT LAB, MATEO AI STUDIO
    Director

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    JUNG Ju won
    AI CONTENT LAB, MATEO AI STUDIO
    Director

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BEXCO Exhibition Center 2 Conference room 125-126
13:30 – 17:30
[KRCRA-BUGcomm-KAOMC Integrated Academic Conference ]
Survival Strategies for Local Journalism and Media in the OTT Era

How to revitalize broadcast content beyond geo-limits in the OTT era

Sponsored by- Korean Regional Communication Research Association​-Foundation for Broadcast Culture

  • Moderator
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    LEE Sang ho
    Kyungsung Univ./KRCRA
    Dean/Chairman/Professor

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  • Welcome Remarks
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    Bae Jin Ah
    Korean Society for Journalism & Communication Studies President

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  • Presentation
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    HWANG Yeon hee
    Kyungsung University
    Professor of Glocal Culture department

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    Content
    Lecture Topic : Activation Strategies for Korean Short-Stage Drama Platform

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  • Panel Discussion
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    BAE So young
    University of Maryland
    Senior lecturer

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    YUNE Seong jun
    BusanMBC
    Contents Manager

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  • Presentation
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    KIM Se hwan
    Dongseo University, Dept. of Broadcasting & Media
    Professor

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    Content
    Lecture Topic : Strategies for Developing Skilled Professionals to Boost Regional OTT Content Production

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  • Panel Discussion
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    KIM Hwal bin
    Kangwon National University
    Associate Professor

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    LEE Ju bong
    Kunsan National University
    Professor

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  • Presentation
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    CHOI Seok hoon
    BUSAN KYUNGSANG COLLAGE
    assistant professor

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    Content
    Lecture Topic : Strategies for Strengthening the Global Competitiveness of Regional Broadcasters in the Busan Area

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  • Panel Discussion
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    LEE Yun bok
    Chungcheong Communication Association President

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    KIM Hyong hoon
    Jeju Society for Journalism & communication Research
    Chairman

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  • Presentation
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    CHOI Kwang chul
    IPTV Business Unit, Media Group, KT
    Senior Vice President

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    Content
    Lecture Topic : Media Collaboration Strategies through KT IPTV Platform and Data Open Access

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  • Panel Discussion
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    CHUNG Chung joo
    Kyungpook National Universiy
    Professor

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    RYU Seung kwan
    Tongmyong University
    Professor

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Inquiries

※ The above schedule is subject to change.

070-5154-9938

bcm_conference@naver.com

May 29 (Thu.)

BEXCO AUDITORIUM
10:00 – 10:50
How K-dramas are driving global OTT success
  • Moderator
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    SHIN Insoo
    BIGOCEAN ENM
    CEO

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  • Presentation
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    PARK JAE BEOM
    KOREA TV & RADIO WRITERS ASSOCIATION
    Writer

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    Content
    Lecture Topic : The Key Success Factors Behind K-Dramas Leading the Global OTT Market

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BEXCO AUDITORIUM
14:10 – 15:30
Format Screening
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    MBC

    Bloody Game

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    KBS Media Ltd.

    For Eagle Brothers

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    SLL Joongang Co., Ltd

    GOOD BOY

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    Hangzhou Younuo Animation Co.,ltd

    Adventure of Ningde's Sea and Mountain

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    Jilin Radio and Television Station

    The Story of Ginseng

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    CJ ENM

    Infinite Loop

BEXCO Exhibition Center 1, Hall 3, Event Lounge
10:00 - 10:50
The Future of Interactive Technologies for Pets: Empowering Animals with Choice and Control
  • Presentation
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    Ilyena
    The University of Glasgow
    Assistant Professor

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    Content
    Lecture Topic : The Future of Interactive Technologies for Pets: Empowering Animals with Choice and Control

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BEXCO Exhibition Center 1, Hall 3, Event Lounge
11:00 - 12:00
China-Korea Film & TV Future Forum: Joint Creation, Shared Vision, Global Impact
  • Moderator/Presentation
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    Prof. Fan Xiaoqing
    Associate Professor, Communication University of China

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    Content
    Lecture Topic :
    1. Co-Building a Borderless Film & TV Ecosystem
    2. New Pathways for China-Korea Short Drama Cooperation
  • Panel Discussion
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    Caroline Guo
    Hengdian World Studios General Manager of International Business Division

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    Wonbin Park
    Reel-K CEO

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    Dennis Chau
    Reel-K Chief Operating Officer

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    Lumeng Cui
    Purple Wave Pictures Co.Ltd Founder & CEO Senior Film & TV Producer

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    Kang Sunggyu
    Chairman of Busan Film Commission
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    Jo Dabin
    President, Busan Film and Video Production Association

    프로필 더 보기

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    ​Dr. Mo Li
    HuntMobi Head of Short Drama Production

    프로필 더 보기

BEXCO Exhibition Center 1, Hall 3, Event Lounge
17:00 – 18:00
PPL’s intrusiveness or branded contents?
  • Moderator/Presentation
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    Kim Sangchon
    Kyungsung University
    Professor
    Content
    Lecture Topic : psychological reactance theory : PPL in TV dramas: a disruptive factor to storytelling immersion? vs. PPL in variety shows: an entertaining element of the content?
  • Panel Discussion
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    KIM Hyunshin
    Contents Solution Team,INNOCEAN
    Sr.Manager

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    SON Youngeun
    L:claw
    general manager
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    JU Seounghwan
    HEAVYWEIGHT PICTURES
    CEO

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BEXCO Exhibition Center 2 Conference room 125-126
09:30 – 12:30
[ KRCRA-BUGcomm-KAOMC Integrated Academic Conference ]
Survival Strategies for Local Journalism and Media in the OTT Era

A Study on the Current State and Future of OTT and Media Content
  • Moderator
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    KIM Byung dae
    SILLA UNIVERSITY
    Professor

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  • Panel Discussion
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    CHOI hyang
    Silla University, Department of Advertising and Public Relations and Video Media
    Professor

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    BAE Seung Ju
    Korea Institute of Design Promotion Instructor

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    NAM Mi ra
    Corporate Management Support Research Institute, Planning general manager

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    WI Jang Hun
    Dept.of Media Contents, College of Arts
    Vice Dean of International Affairs, professor / PH.D.

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BEXCO Exhibition Center 2 Conference room 125-126
13:30 – 17:30
The Crisis of Regional Extinction in the AI and OTT Era and Strategies to Strengthen the Role of Media

Sponsored by-Busan·Ulsan·​Gyeongnam Communication Association-Korea Press Foundation

  • Moderator
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    MOON Jae hak
    SILLA UNIVERSITY
    Professor

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  • Presentation
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    CHA Seon young
    LG Hellovision
    journalist

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    Content
    Lecture Topic : Strategies to Support Regional Cable TV Channels for Local Media Revitalization: Opportunities and Challenges

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  • Panel Discussion
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    LEE Sang Khee
    Pukyong National University
    Professor

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    LEE Joon ho
    Dong-Eui University
    Professor

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  • Presentation
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    CHO Kyoung Seop
    Department of Advertising and Public Relations, Dong-Eui University
    Professor

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    PARK Eun Ju
    Department of Advertising and Public Relations, Dong-Eui University
    Assistant Professor

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    Content
    Lecture Topic : Applying AI Technologies to Restore Endangered Regional Dialects

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  • Panel Discussion
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    KIM Youg sung​
    Broadcasting & Media Studies, Dongseo University
    Professor

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    LEE Gun hyuk
    Changwon Nat’l University
    Professor

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  • Presentation
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    JUNG Ki young
    NEXTA
    CEO

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    Content
    Lecture Topic : A Study on the Influencing Factors of Long-Term Engagement with Local Media Content in the OTT Era: Centering on Immersion in Short-Form Content and Habitus

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  • Panel Discussion
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    NAM In yong
    Pukyong National Unviersity
    Professor

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    LEE Jin RO
    Youngsan Unviersity
    Professor

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  • Presentation
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    KIM jin young
    Ulsan National Institute of Science and Technology
    Professor

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    Content
    Lecture Topic : A Study on the Personal Acceptance and Perception of AI Anchor News Programs: Focusing on the Case of Local News

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  • Panel Discussion
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    CHUNG HeeJung
    KNN, Silla University
    Anouncer, Professor

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    CHOI Joon gyu
    KT

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10:00 - 10:50
314~316호
Piece by Piece: Producing in the Global Landscape
  • Panel Discussion
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    니브 피치먼
    롬버스 미디어
    회장/프로듀서
    profile image
    정원조
    프로듀서

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    Content
    대담 주제 : 제작자 니브 피치먼이 그의 최근 작품 <동조자>(HBO) 를 화두로 하여 글로벌 시장에서 하이엔드 텔레비전 시리즈를 제작하는 데 마주하는 도전에 대해 정원조와 함께 논의한다.

Inquiries

※ The above schedule is subject to change.

070-5154-9938

bcm_conference@naver.com

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